POhWER West Midlands team become Dementia Friends POhWER West Midlands teams have joined the national 'Dementia Friendly' campaign. It is a campaign to tackle the stigma and lack of understanding around dementia. The team attended a Dementia Friends workshop hosted by Sorina from the Alzheimer's Society. In the workshop, the team were taught about how dementia effects a person, the various types of dementia and signs to look out for. Community Managers Rose Humphries and Abdul Raheem said 'We are proud that the team are all now Dementia Friends'.